International Education Professionals Alliance

IEPA留学事务所创始人学习交流的平台 A platform for international education professionals to learn and exchange ideas

IEPA（International Education Professionals Alliance）是一个留学事务所创始人学习、交流的平台。我们在这个平台上，弘扬国际教育事业，秉承终身学习的理念，帮助会员个人成长，同时推动行业的可持续发展。 IEPA (International Education Professionals Alliance) is a platform for study abroad agency founders to learn and exchange ideas. On this platform, we promote the cause of international education, uphold the principle of lifelong learning, assist in the personal growth of our members, and drive the sustainable development of the industry.

让我们一起： Together, let us —
  • 为打造全球通留学规划师而努力奋斗！
  • 为打造国际教育战略规划师而努力奋斗！
  • 为共建留学事务所生态圈而努力奋斗！
  • Striving to develop Global Study Planners
  • Striving to develop Global Education Strategy Planners
  • Striving to co-create the study abroad agency ecosystem
01 · Foundation

使命 · 愿景 · 价值观 · 口号 Mission · Vision · Core Value · Slogan

Mission

使命Mission

弘扬国际教育事业，共建行业生态圈 Championing international education, co-creating a stronger industry ecosystem

Vision

愿景Vision

用国际教育咨询的核心理念，影响每一个出国留学家庭 To impact every family seeking to study abroad with the core values of international education consulting

Core Value

价值观Core Value

坚持方案没有对和错，适合的才是正确的方案 There's no one-size-fits-all solution; what matters most is finding the right fit

Slogan

口号Slogan

发现你，打造你，成就你 Discover you. Craft you. Achieve you.

02 · At a Glance

平台概览 Membership Size & Demographics

03 · Milestones

发展碑记 IEPA Milestones

自成立以来，IEPA 不断拓展专业培训与经营支持服务，为留学事务所创始人和国际教育创业者构筑一个持续成长的平台。 Building Experience. Developing Expertise. Growing Together. Since its establishment, IEPA has continuously expanded its professional development programs and business support services.

04 · Founders

创始人介绍 Meet Our Founders

Image Slotfounder-peng · portrait 3:4

彭国梁老师 Jason Peng Jason Peng

  • IEPA 创始人Founder, IEPA
  • IEPA 首席培训师Chief Trainer, IEPA
  • 企业管理顾问Enterprise Management Consultant
  • 《开窗话留学》作者Author of Talk About Studying Abroad
Image Slotfounder-zhang · portrait 3:4

张丽娟老师 Jill Zhang Jill Zhang

  • IEPA 创始人Founder, IEPA
  • IEPA 首席培训师Chief Trainer, IEPA
  • 30 年国际教育规划师30-Year International Education Consultant
05 · Organization

IEPA 组织架构 IEPA Organizational Structure

讲师团队 ｜ 秘书处 ｜ 市场团队 Instructor Team | Secretariat | Marketing & Branding Team

IEPA 组织架构IEPA Organization Est. 2018
讲师团队Instructor Team
Instructor Team
秘书处Secretariat
Secretariat
市场团队Marketing & Branding
Marketing & Branding

讲师团队Instructor Team

分享是一种美德，分享更是一种境界。 Sharing knowledge. Empowering peers. Growing together.
IEPA 讲师团队由会员单位中深耕各细分赛道、具备丰富一线实战经验的老师们组成。他们不谈空洞理论，只讲落地实操；将多年积淀的行业洞察与实操案例毫无保留地倾囊相授。 用最真实、最硬核的"纯干货"，为每一位同行者经验互哺、赋能前行，共同打造真诚交流、互助共赢的会员学习共同体。IEPA's instructor team is made up of experienced professionals from across our member community, each with deep expertise and hands-on experience in their respective areas of international education. Rather than focusing on abstract theory, our faculty share practical insights, real-world experiences and proven approaches that can be applied directly to business challenges. Through knowledge sharing and peer learning, they turn individual experience into collective wisdom — building a professional, open and collaborative learning community.

秘书处Secretariat

我为人人，人人为我。 Serving the community. Building together.
IEPA 秘书处是一支完全由会员老师们自主构建的共建型服务团队。秘书处成员无偿贡献个人的业余时间，倾注各自的专业擅长与核心资源，全面维系着平台的日常运转、活动落地与服务保障。 "我为人人，人人为我"的奉献精神，不仅是秘书处的灵魂所在，更是 IEPA 平台生生不息、坚实前行的最大底气。IEPA's Secretariat is a volunteer team made up entirely of members who contribute their time, expertise and resources to the development of the community. The Secretariat supports the day-to-day operations of IEPA, including member services, event coordination, program delivery and community engagement. Guided by the spirit of "supporting one another and growing together," their commitment forms one of the foundations of IEPA's continued growth.

市场团队Marketing & Branding Team

连接，是力量；传播，是责任；共创，是使命！ Connecting is our strength. Sharing is our responsibility. Co-creating is our mission.
IEPA 市场团队同样由会员老师组成，他们以自身的行业影响力与真实体验传播 IEPA 的价值。 市场团队通过会员推荐、品牌传播、行业合作与资源链接，让更多优秀的国际教育创业者认识、了解并加入 IEPA，让彼此看见、相互连接，用专业与价值共同拓展平台影响力、共建行业生态。IEPA's Marketing & Branding Team is also made up of members who actively contribute their industry expertise, professional networks and personal experience to promoting the IEPA community and its values. IEPA's community grows primarily through member-to-member referrals — with new members joining through the trust and recommendations of existing members. Through member referrals, brand communication, industry partnerships and resource connections, the team helps outstanding international education entrepreneurs discover IEPA and become part of the community.
06 · Competencies

会员成长十项核心能力 The Ten Core Competencies of a Global Elite International Education Adviser

07 · Membership

如何加入 Who Can Join IEPA?

IEPA welcomes study abroad agency founders, partners and experienced education business leaders who share our commitment to professional development, peer learning and the advancement of the international education industry. Applicants should meet one or more of the following criteria:

IEPA 欢迎认同专业成长、同行学习与行业共建理念的留学事务所创始人、合伙人及资深行业管理者加入。申请者需满足以下一项或多项条件：

不止于会籍More Than a Membership IEPA 看重的不只是从业年限，更是专业能力、创业精神、行业经验与共同的价值观。加入 IEPA，意味着与一群国际教育创业者同行——向同行学习、建立互信关系、链接优质资源、共同成长。 IEPA values more than years of experience — we look for professional expertise, entrepreneurial spirit, industry experience and shared values. Membership is an opportunity to learn from peers, build trusted relationships, access valuable resources and grow together with a community of international education entrepreneurs.
IEPA Ecosystem

IEPA留学事务所创始人学习交流的平台 Building a Trusted Ecosystem for International Education Entrepreneurs

汇聚留学创始人，共建行业生态圈 Empowering Global Education Professionals Through Community, Knowledge and Partnership

学习交流Learning & Exchange
专业赋能Professional Empowerment
行业共生Industry Symbiosis
01 · Panorama

全景总图 The IEPA Ecosystem at a Glance

六大板块环环相扣，构成 IEPA 生态圈的完整版图。点击任意板块了解更多。 Six interlocking pillars form the complete map of the IEPA ecosystem. Click any segment to explore.

    02 · Highlights

    核心亮点 Core Highlights

    03 · Training

    培训体系 IEPA Training Series

    IEPA-BS

    《IEPA 商学院》IEPA Business School

    留学事务所创始人和行业管理者的必修课程 A Business Learning Platform for Study Abroad Agency Founders and Education Leaders
    IEPA-BS 商学院是留学事务所创始人学习、交流的平台。课程基于彭老师三十年行业积淀独家首创，以全景图、可视化呈现知识体系。 课程从经营管理、市场营销两大纬度切入，结合会员单位经典案例深度解析，为学员们提供前瞻性发展思路和可持续发展的战略指引。Built on 30 years of industry experience and management expertise, the program offers a proprietary, visual and comprehensive framework for understanding the key principles of running and growing a study abroad business. The curriculum focuses on two core dimensions — Business Management and Marketing — supported by in-depth analysis of real-world cases from IEPA member organizations. IEPA-BS is designed to help education professionals evolve from industry practitioners into confident business leaders.
    IEPA-GESP

    《国际教育战略规划师》Global Education Strategy Planner

    专注专业人才的进阶能力 Developing Strategic Thinkers for the Global Education Sector
    课程涵盖核心与必修模块，旨在培养具备以下能力的复合型规划师：IEPA-GESP is an advanced professional development program combining core and specialized modules focused on three essential areas:
    • 全球洞察与趋势分析Global Insight & Trend Analysis — understanding global developments, market trends and emerging opportunities
    • 战略规划与系统设计Strategic Planning & System Design — developing structured strategies and designing effective solutions
    • 资源整合与落地执行Resource Integration & Execution — connecting resources and translating strategic plans into practical action

    The program aims to develop well-rounded strategic professionals who can think globally, plan systematically and execute effectively.

    IEPA-GSP

    《全球通留学规划师》Global Study Planner

    行业的"乘法口诀" Developing Professional Study Abroad Planners with Global Perspective, Expertise and Strategic Thinking
    旨在打造兼具国际视野、专业能力与战略思维的留学规划师。培训体系具有高度专业性、系统性与实战性，被誉为行业的"乘法口诀"。 不仅帮助老师们快速入门，更为资深顾问提供持续迭代精进的方法论。推动从业者从单纯信息输出，完成向全球通留学规划师的专业人才蜕变。IEPA-GSP is designed to develop study abroad professionals who combine global perspective, professional expertise and strategic thinking. The program is built around a highly structured, systematic and practice-oriented methodology. For professionals entering the industry, GSP provides a structured foundation for building core competencies. For experienced consultants, it offers a methodology for continuously refining their expertise. More than simply providing information, GSP helps professionals evolve into trusted study abroad planners who can understand individual needs, develop tailored strategies and deliver long-term value to students and families.
    04 · Benefits

    会员福利 Member Benefits

    多源福利贯穿全年，构筑会员共同成长的生态。 A year-round ecosystem of benefits that keeps every member growing.

    IEPA 为会员打造全方位的成长生态——从每周四晚的线上研讨到一年一度的行业峰会，从高浓缩的专题特训到沉浸式的海外访校，福利体系贯穿全年，让每一位会员在学习、连接与共创中持续成长。 IEPA surrounds its members with an all-round growth ecosystem — from Thursday-evening online sessions to the annual industry summit, from concentrated bootcamps to immersive overseas school visits — a benefit system that runs through the whole year, keeping every member learning, connecting and co-creating.

    点击任意卡片查看详情与活动掠影。 Click any card to see details and photos.

    05 · Consulting

    管理咨询 Enterprise Management Consulting

    06 · Partners

    供应商生态 IEPA Partner Ecosystem

    "精选优质伙伴，筑牢服务后盾，为每一位会员打造值得信赖的供应商生态。" Building a Trusted Partner Ecosystem for International Education Entrepreneurs — IEPA collaborates with carefully selected education service partners to provide trusted resources, professional solutions and business opportunities.

    为什么要成为 IEPA 供应商？ Why Partner with IEPA?

    IEPA 不仅是一个留学事务所创始人学习交流平台，更是连接国际教育创业者与优质供应商的生态网络，帮助建立长期价值。 IEPA is more than a professional network. We connect international education entrepreneurs with trusted partners who can support their business growth and create long-term value.

    供应商福利 Partner Benefits

    1连接全球国际教育创业者Access to Global Education Entrepreneurs
    2建立行业品牌影响力Build Brand Trust and Recognition
    3创造商业合作机会Create Business Opportunities
    4共同赋能，支持行业可持续发展Support the Growth of Education Businesses

    如何成为 IEPA 供应商？ How to Become an IEPA Partner?

    IEPA 供应商是经过 IEPA 审核认可的服务机构，他们在专业能力、服务质量以及支持留学事务所发展方面符合 IEPA 标准。我们致力于构建值得信赖的供应商网络，为会员提供可靠的服务、优质的资源与切实的合作机会。 IEPA Partners are carefully selected and vetted service providers that meet IEPA standards for professional expertise, service quality and value creation for study abroad agencies. We are committed to building a trusted partner network that provides IEPA members with reliable services, valuable resources and meaningful opportunities for business growth.

    01

    认证供应商 · Certified PartnerIEPA Certified Partner

    经 IEPA 审核认可的值得信任的优质供应商。Trusted service providers recognized by IEPA for their professionalism, service quality and commitment to member value.

    成为认证供应商，机构需满足以下准入标准： To become an IEPA Certified Partner, an organization must meet the following admission criteria:

    一、合法经营资质1. Legal & Professional Standing

    具备合法注册主体，并提供真实、完整的企业信息。Operate as a legally registered entity with accurate and complete corporate information.
    • 合法注册企业Legally registered business entity
    • 清晰业务模式Clear and established business model
    • 真实公司信息Verified corporate information

    二、行业相关性2. Industry Relevance

    提供的产品、服务或资源应与国际教育行业相关。Products, services or resources must be relevant to the international education industry.
    • 服务与国际教育行业相关Relevant to the international education sector
    • 有明确服务领域Clearly defined area of expertise
    • Products or services aligned with member needs

    三、专业信誉3. Professional Reputation & Service Quality

    具备良好的商业信誉和行业口碑。A strong professional reputation, reliable service standards and a proven track record.
    • 有成熟服务流程Established service processes
    • 有客户案例或服务经验Relevant client experience and case studies
    • 有良好市场反馈Positive market and client feedback

    四、会员价值贡献4. Member Value Contribution

    供应商需愿意为 IEPA 创造价值。Partners are expected to contribute meaningful value to the IEPA member community.
    • 为 IEPA 会员提供专属权益Exclusive benefits or services for IEPA members
    • 愿意支持会员发展Commitment to supporting member growth
    • Willingness to provide resources or opportunities to the IEPA community
    02

    生态供应商 · Ecosystem PartnerIEPA Ecosystem Partner

    积极参与 IEPA 生态建设，并与 IEPA 共同推动国际教育行业发展的战略合作伙伴。Strategic partners who actively contribute to the IEPA community and work with IEPA to advance the international education industry.

    在满足 Certified Partner 各项认证条件、为 IEPA 会员服务满 2 年并具备良好合作口碑的基础上，需要进一步满足以下要求： An organization must first meet all Certified Partner requirements and demonstrate at least two years of positive collaboration with IEPA members, with a strong track record and no significant service concerns. In addition, Ecosystem Partners are expected to demonstrate the following:

    1. 战略价值1. Strategic Alignment

    Strategic AlignmentShare IEPA's vision and demonstrate genuine commitment to the community's long-term development.
    • 认可 IEPA 使命Alignment with IEPA's mission and values
    • 支持 IEPA 会员成长Commitment to supporting the growth of IEPA members
    • 愿意长期合作Willingness to build a long-term strategic relationship

    2. 生态贡献2. Ecosystem Contribution

    Ecosystem ContributionActively contribute resources, expertise and opportunities that strengthen the IEPA community.
    • 行业资源Industry resources and connections
    • 专业内容Professional content and insights
    • 专家分享Expert speakers and knowledge sharing
    • 培训支持Training and professional development support
    • 活动资源Event resources and sponsorship opportunities

    3. 行业影响力3. Market Influence & Reputation

    Market Influence & ReputationDemonstrate a strong reputation and meaningful influence within their respective fields.
    • 较强品牌影响力Strong brand recognition
    • 行业认可度Industry credibility and recognition
    • 丰富合作资源Extensive professional network and partnership resources

    4. 长期合作4. Long-Term Partnership Commitment

    Long-term Partnership CommitmentCommitted to developing a structured and sustainable relationship with IEPA.
    • 年度合作规划Annual partnership plans
    • 活动参与Active participation in IEPA events and initiatives
    • 联合项目开发Joint development of programs, projects or industry initiatives

    5. 与 IEPA 共同创造价值5. Co-Creating Value with IEPA

    Co-create Value with IEPAGo beyond providing services — actively work with IEPA to create new value for members and the wider ecosystem.
    • 联合举办 Founder ForumCo-hosting Founder Forums and industry events
    • 开发行业课程Co-developing professional education programs
    • 提供会员专属资源Providing exclusive resources and opportunities for IEPA members
    • 支持行业研究Supporting industry research and knowledge development

    从可信伙伴到生态共建者From Trusted Partners to Ecosystem Builders

    认证供应商为 IEPA 会员提供值得信赖的专业服务；生态供应商则更进一步——他们持续为 IEPA 社群贡献资源、专业与机会，与我们并肩塑造国际教育的未来。 Certified Partners provide trusted professional services to IEPA members. Ecosystem Partners go one step further — they actively contribute resources, expertise and opportunities to the IEPA community and work alongside us to shape the future of international education.

    07 · News

    新闻动态 News & Events

    与 IEPA 保持连接Stay Connected with IEPA